CALIFORNIA PRIVACY NOTICE

California Closet Company, Inc.
Last Updated: January 1, 2023

This California Privacy Notice explains how California Closet Company, Inc. and its corporate affiliates (“we,” or “us,” or “our”) collect Personal Information of California residents based on your interactions with us, including on our websites, applications, forums, blogs (each a “Site” and collectively, the “Sites”), and other online or offline offerings and your other interactions with us (collectively, the “Services”).

This Privacy Notice is provided in addition to any other privacy notices you may receive in connection with your relationship with us.  You should review this Privacy Notice, our Privacy Policy and our Terms of Service carefully, because, by using this Site and otherwise interacting with us, you agree to the terms of this Privacy Notice, our Privacy Policy, and the Terms of Service.

We note that we are providing this Privacy Notice in accordance with the requirements of the California Consumer Privacy Act of 2018 (the “CCPA”), a law which requires business to make certain disclosures concerning how they collect, use, and share “Personal Information” (as defined below) and to grant California residents certain rights with respect to their Personal Information.

Personal Information We Collect and Have Collected in the Past 12 Months – Sources and Categories

In the 12 months preceding the date of this Notice, we collected your Personal Information when you visited our Sites, requested information about our Services, booked an appointment, registered for mailing lists, submitted comments or otherwise interacted with the Sites, emailed or called us, submitted a review or evaluation of our services, when you corresponded or interacted with us in your capacity as a representative of another entity that we receive or provide service to or from or otherwise interact with in a commercial capacity, from you in connection with a franchisee application, or when you voluntarily provided information to us through an email or phone call. We also collected your Personal Information from franchises and third-party data sources such as data aggregators and data brokers. We will continue to collect Personal Information from the same sources.

The categories of Personal Information we collected from these sources during the 12 months preceding the date of this Notice, and will continue to collect, includes the following:

  • Personal identifiers: email address, address of the property we service, your home or billing address, telephone numbers, customer number, account password, estimated home value, and IP address or other unique identifier.
  • Protected class characteristics: age, sex/gender, marital status
  • Commercial and financial information: records of Services ordered or considered; other purchasing or consuming histories; and payment information. For franchise applicants, information about your assets, income, property and business ownership interests, and other financial information you provide to us.
  • Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Site and our advertisements.
  • Geolocation information.
  • Professional information: job title, information about your employer and employment and business ownership history for franchise applicants.
  • Audio information: recordings of customer service calls for quality assurance purposes.
  • Inferences drawn from the Personal Information identified above.

Purposes for Collection of Personal Information

We use your Personal Information to provide you with the information you request and products and Services that are ordered by you or on your behalf. We also use the information you provide us to contact you from time to time, to provide you with information about our business, customer support, advertisements and marketing promotions and offers about products or services we think may be of interest to you, including our products and Services and those of our affiliates.

For those who interact with us in a commercial capacity, we use your Personal Information to engage in business transactions with the entity you represent and market to or engage in diligence with the entities you represent.

We also use Personal Information about your use of our Sites to monitor or improve our Sites; for internal business analysis; to prevent fraud, activities that violate our Terms of Service or that are illegal; and to protect our rights and the rights and safety of our users or others.

Disclosure of Personal Information For Business Purposes in the Past 12 Months

The following chart describes the categories of Personal Information that we disclosed to third parties for a business purpose in the 12 months prior to the date of this Notice:

Categories of Consumers’ Personal Information Categories of Sources Purpose(s) for Collection of Consumers’ Personal Information Categories of Third Parties With Which Personal Information Was Shared for a Business Purpose
Personal Identifiers – such as name, postal address, Internet Protocol address, mobile ad ID address, email address, driver’s license number, estimated home value, estimated household income, phone numbers, or other similar identifiers
  • Franchises
  • Consumers directly
  • Third-party data sources (such as data aggregators and list brokers)
  • Provision of services
  • Responding to consumer inquires
  • Security processes
  • Marketing
Service providers (vendors that provide services to us in connection with the operation of our business, which can include vendors that process payments and customer approvals, verify customer information, manage customer information, facilitate scheduling, facilitate email communications, advertising and marketing of our products and services and those of our affiliates, manufacture and fulfillment of orders, provide security services, cloud-based data storage, host our webpage and assist with other IT-related functions, advertising and marketing, provide analytics information, legal and accounting services, among other business functions)

Franchises

Protected Characteristics – such as age (over 40); sex/gender; or marital status; Third-party data sources Marketing and internal analysis Service Providers
Commercial information – such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
  • Franchises
  • Consumers directly
  • Consumers interacting with our Sites
  • Providing products and services
  • Marketing
Franchises
Internet or other electronic network activity information, including browsing and search history, Consumers interacting with our Sites
  • Security processes
  • Customer service & support
  • Marketing
Service Providers
Geolocation data
  • Consumers interacting with Sites or advertisements
  • Third-party data sources
  • Provision of services
  • Customer service and support
  • Marketing
Service providers
Audio information Consumers directly
  • Provision of services
  • Responding to consumer inquires
  • Quality assurance and training
  • Security processes
  • Marketing
  • Franchises
  • Service Providers
Inferences drawn from Personal Information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Third-party data source Marketing Service Providers

We Do Not Sell Your Personal Information

In the last 12 months we have not sold any Personal Information.  We do not and will not sell Personal Information.

Additional Information about How We Collect and Share your Personal Information

With respect to each of the categories of data above, we may use your Personal Information to market products or services that we think may be of interest to you, including our own products and services as well as those of our affiliates.

Additionally, we may  collect and share with third parties Personal Information we collect in order to comply with legal obligations; when we believe in good faith that an applicable law requires it; at the request of governmental authorities or other third parties conducting an investigation; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of our business, third parties, visitors to our Sites, users of our Services, or the public.  We may also share Personal Information with any person to whom we transfer any of our rights or obligations under any agreement, or in connection with a sale, merger or consolidation of our business or other transfer of our assets, whether voluntarily or by operation of law, or who is otherwise deemed to be our successor or transferee.

Our Use of Cookies and Analytics

We and our service providers may use cookies, pixel tags, local storage, and other technologies (“Technologies“) to automatically collect information through the Services. Technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us to record certain pieces of information whenever you visit or interact with our Site and Services.

Cookies. Cookies are small text files placed in visitors’ device browsers to store their preferences. Most browsers allow you to block and delete cookies. You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. If you block cookies you may not be able to access certain parts of a Site. You can disable cookies from your computer system by following the instructions on your browser.

Pixel Tags/ Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

Our uses of such Technologies fall into the following general categories:

Operationally Necessary. This includes Technologies that allow you access to our Services that are required to identify irregular behavior, prevent fraudulent activity and improve security or that allow you to make use of our functions;

Performance Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use the Services;

Functionality Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services and keeping track of your specified preferences or past pages viewed;

Advertising or Targeting Related. We may use Technologies to develop and deliver content on our Services, including ads relevant to your interests.

We use Google Analytics to evaluate the use of our Sites. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a Site, what pages they visit when they do so, and what other websites they visited prior to visiting our Site. Google Analytics may collect your IP address, data related to the device/browser you are using, and other information about your use of our Sites. Google Analytics’ data practices are governed by the Google Analytics Terms of Service and the Google Privacy Policy, as they may be amended from time to time. You can view the Google Privacy Policy here: https://policies.google.com/privacy?hl=en-US#infocollect.

CCPA Rights of Individuals

Your Right To Request Disclosure of Information We Collect and Share About You

You can request the following information from us, with respect to the Personal Information that we have collected about you in the 12 months prior to our receipt of your request:

  • The categories of Personal Information we have collected about you.
  • The categories of sources from which we collected your Personal Information
  • The business or commercial purposes for which we collected the Personal Information
  • The categories of third parties with which we shared the information
  • The specific pieces of Personal Information we collected

You can also submit a request to us for the categories of Personal Information that we have disclosed for a business purpose.

Your Right To Request Deletion of Personal Information We Have Collected From You 

Upon your request, we will delete the Personal Information we have collected about you that is covered by the CCPA, except for situations where specific information is necessary for us to: provide you with a product or Service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; or comply with or exercise rights provided by the law.  The law also permits us to retain specific information for our exclusively internal use, but only in ways that are compatible with the context in which you provided the information to us or that are reasonably aligned with your expectations based on your relationship with us.

Exercising Your Rights and How We Will Respond

To exercise any of the rights above, or to ask a question, contact us at 1-833-973-0699, click here, or use the contact details set out at the end of this Privacy Notice.

For access and deletion requests, we will provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request in certain jurisdictions or under certain circumstances.  If we expect your request is going to take us longer than normal to fulfill, we will let you know.

Verification of Identity – Access or Deletion Requests

We will ask you for two pieces of Personal Information (typically phone number and email address used when transacting with us) and attempt to match those to information that we maintain about you.

If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request.  We will notify you to explain the basis of the denial.

Authorized Agents

You may designate an agent to submit requests on your behalf.  The agent can be a natural person or a business entity that is registered with the California Secretary of State.

If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our agent verification process.  You will be required to verify your identity by providing us with certain Personal Information as described above, depending on whether you hold an account with us or not and the nature of the information your require, which we will endeavor to match the information submitted to information we maintain about you.  Additionally, we will require that you provide us with written confirmation that you have authorized the agent to act on your behalf, and the scope of that authorization.  The agent will be required to provide us with proof of the agency relationship, which may be a declaration attesting to the agent’s identity and authorization by you to act on their behalf, signed under penalty of perjury.   If the agent is a business entity, it will also need to submit evidence that it is registered and in good standing with the California Secretary of State.  Information to identify and verify your agent can be submitted through the same mechanism and at the same time that you submit information to verify your identity.

Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney.  Any such requests will be processed in accordance with California law pertaining to powers of attorney.

Requests for Household Information

There may be some types of Personal Information that can be associated with a household (a group of people living together in a single dwelling).  Requests for access or deletion of household Personal Information must be made by each member of the household.  We will verify each member of the household using the verification criteria explained above.

If we are unable to verify the identity of each household member with the degree of certainty required, we will not be able to respond to the request.  We will notify you to explain the basis of our denial.

Our Commitment to Honoring Your Rights

We are committed to providing you with control over your Personal Information.  If you exercise any of the rights explained in this Privacy Notice, we will continue to treat you fairly.  If you exercise your rights under this Privacy Notice, you will not be denied or charged different prices or rates for goods or services, or provided a different level or quality of goods or services than others.

Personal Information of Minors

Our products and Services are not directed to minors under the age of 13 and we do not knowingly collect or sell the Personal Information of minors under 16.

Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

California Shine the Light

California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents to annually request, free of charge, information about the Personal Information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. While we may use Personal Information to market third party products and services we believe may be of interest to our customers, we do not share Personal Information with third parties for their own marketing purposes.

How We Keep Your Personal Information Secure

We implement and maintain reasonable security appropriate to the nature of the Personal Information that we collect, use, retain, transfer or otherwise process.  Our reasonable security program is implemented and maintained in accordance with applicable law and relevant standards.  However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination.  While we are committed to developing, implementing, maintaining, monitoring and updating a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to vulnerabilities, criminal exploits or other factors that cannot reasonably be prevented.  Accordingly, while our reasonable security program is designed to manage data security risks and thus help prevent data security incidents and breaches, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

By using the Services or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site, by sending an e-mail to you, or by postal mail.

Changes to This Notice

We will review and update this Notice as required to keep current with rules and regulations, new technologies and security standards. We will post those changes on the Site or update the Privacy Notice modification date. In certain cases and if the changes are material, you will be notified via email or a notice on our Site.

Accessibility

We are committed to ensuring that our communications are accessible to people with disabilities.  To make accessibility-related requests or report barriers, please contact us at 800-225-2567.

Contact Us

If there are any questions regarding this Privacy Notice or to request a copy of this Privacy Notice in another format you may contact us using the information below.

privacyrequests@calclosets.com

833-973-0699